How To Choose (2012) is a short film about small seemingly insignificant every day choices, such as what to wear, what crockery to choose or what to bring with you for the day. Guided by a female narrator, who addresses the camera, in a deadpan manner, the story is told as instruction rather than personal reflection. Flawed with anxieties around illness, death and other bad outcomes, the decisions described are made using part logic and part made-up rules. Set in a modern stylish home, the structure of the work is inspired from existing television formats; the instruction film, the makeover show, and the docu-drama, juxtaposed against a more personal narrative.
Produced by Third commissioned as part of The Artist Cut by Northern Film & Media in association with Channel 4.
Produced by Samm Haillay and Duane Hopkins
With Arabella Arnott
Director of Photography Damien Pawle
Editor Ben Wilson
Production Manager Jack Tarling
Production Design Kate Eccles
Sound Recordist & Sound Design Andy Ludbrook
Cecilia Stenbom 